Baekhyun has founded a new company called B.ON Entertainment, through which CBX—formed by Chen, Baekhyun, and Xiumin—is expected to carry out their future joint activities.
South Korean media outlet Biz Hankook reported on October 30 that Baekhyun had established this new agency, where he is listed as the CEO. The official English spelling of the company name has not yet been confirmed.
What is known about B.ON Entertainment
According to the report, the company moved its registered headquarters on October 22, amid preparations to set up office space. Furthermore, a person who previously handled management duties at CBX's former agency has reportedly joined the new company, fueling speculation that the trio is preparing an independent base for their activities.
According to the published information, B.ON Entertainment was founded on September 18, three days after a court granted CBX an injunction suspending the validity of their exclusivity contracts with INB100. Initially, the company registered Baekhyun's residence as its headquarters before moving to a new address approximately a month later.
The agency’s response regarding CBX’s plans
A representative from B.ON Entertainment confirmed to the media that, although specific contracts have not yet been signed, it is true that CBX will work together through this company. As explained, the members cannot receive payments for small-scale events and other activities directly into their personal bank accounts, and there are also tax considerations involved, which is why they decided to incorporate first.
The representative added that concrete plans for activities through B.ON Entertainment will likely begin sometime after March of next year.
Frequently asked questions about B.ON Entertainment and CBX
What is B.ON Entertainment?
It is the new company founded by Baekhyun, who is listed as its CEO. Through it, CBX (Chen, Baekhyun, and Xiumin) plans to develop their future joint activities.
When was Baekhyun’s new agency founded?
According to the Biz Hankook report, B.ON Entertainment was founded on September 18, three days after a court granted CBX an injunction related to their contracts with INB100.
Does CBX already have contracts signed with B.ON Entertainment?
No. A company representative confirmed that, for the moment, no specific contracts have been signed, although it is true that CBX will work together through this new company.
When will CBX’s activities through B.ON Entertainment begin?
According to the agency, concrete plans for activities will likely begin sometime after March of next year.
Why did CBX need to establish a corporation?
As explained by a B.ON Entertainment representative, the members cannot receive payments for small-scale events and other activities in their personal bank accounts, and there are also tax considerations, which is why they decided to incorporate first.
