JETOUR worldwide: sales, factories, and 100 countries (2026)
JETOUR, the SUV brand of the Chery group, sold 622,590 vehicles in 2025, has over 2.5 million customers, and is present in more than 100 countries. Founded in 2018, it now assembles its models in Malaysia and Pakistan, is preparing factories in South Africa and Egypt, and has entered the European Union. This is the scale of the brand that has reached the top 7 in the Panamanian market.
How many cars does JETOUR sell worldwide?
JETOUR sold 622,590 vehicles in 2025, its all-time record, 9.5% more than the previous year (JETOUR press release). To put it in perspective: it is almost as much as the entire Argentine market in the same year, according to Autocosmos Argentina.| Indicator | Data | Source |
|---|---|---|
| Vehicles sold in 2025 | 622,590, brand record (+9.5%) | JETOUR |
| Cumulative customers | Over 2.5 million (August 2026) | Business Review · GCC Business News |
| Countries | Over 100 | JETOUR |
| Sales and service points | Over 2,000 | JETOUR |
| Weight in Chery Group | 2nd brand of the group, ~22% of its sales | CarNewsChina |
| JETOUR T2 | Over 500,000 units in 33 months | JETOUR |
| 2030 Goal | 2 million per year, half outside of China | Reuters |
How is JETOUR performing against its market?
The clearest proof of a brand's strength is growing when the market contracts. In 2026, JETOUR did so in Saudi Arabia and Iraq, and in other countries, it is growing significantly faster than the rest of the market.| Country | JETOUR Result | Total Market | Period |
|---|---|---|---|
| Saudi Arabia | +22.6% (10th brand) | -23.5% | H1 2026 |
| Iraq | +23.9%; 5th brand, the only one in the top 10 growing | -33.3% | Q1 2026 |
| South Africa | From 15th to 9th in the market | Upward | Jan 2025 → Jun 2026 |
| Mexico | +288%, the highest growth in the market | Moderate growth | Jan–Aug 2026 |
| Kazakhstan | 1st Chinese brand | — | Q1 2025 |
Where does JETOUR manufacture its cars?
JETOUR manufactures its models in China and has begun producing near its customers: it already assembles the T2 in Malaysia and Pakistan, and is preparing plants in South Africa and Egypt.- South Africa: Chery purchased the former Nissan plant in Rosslyn, which it inaugurated in July 2026 and where the T series will be manufactured starting in 2027 (Mail & Guardian).
- Egypt: JETOUR signed a $123 million agreement with the El-Kasrawy group to produce the T1, T2, and X70 Plus and export them from there, creating about 1,500 jobs (Business Today Egypt).
- Malaysia: It has been assembling the T2 in Johor since March 2026 (paultan.org).
- Pakistan: The first locally assembled unit of the T2 i-DM rolled off the line in September 2026 (PakWheels).
- Brazil: The brand is studying a shared factory (Reuters).
Which new markets is JETOUR entering?
JETOUR entered the European Union via Poland in September 2025 and officially launched the brand in Romania in September 2026. (Reuters, Business Review). It will reach Australia in early 2027 (CarExpert). In Latin America, the brand chose Panama to launch its regional models.What does JETOUR’s scale mean for the Panamanian buyer?
The Panamanian buyer who chooses a JETOUR gains access to a brand with global scale: models sold in the Saudi desert, on the roads of South Africa, and in the Andes, with a commercial network present in over 100 countries. Its models have also passed independent juries and tests, such as the 2026 Car of the Year in South Africa or the five-star ASEAN NCAP rating. In Panama, that growth has led JETOUR to be among the seven best-selling brands in the country.Frequently Asked Questions
In how many countries is JETOUR sold?
JETOUR is present in over 100 countries, with more than 2,000 sales and service points, and has over 2.5 million customers (August 2026).How many cars does JETOUR sell per year?
JETOUR sold 622,590 vehicles in 2025, its all-time record, 9.5% more than in 2024. Its goal is to sell 2 million per year by 2030, half outside of China, according to Reuters.Is JETOUR owned by Chery?
Yes. JETOUR is the SUV brand that the Chinese group Chery founded in 2018, and it is its second brand by volume, with nearly 22% of the group's sales.Where does JETOUR manufacture its cars?
In China, and increasingly closer to its markets: it assembles the T2 in Malaysia (since March 2026) and in Pakistan (since September 2026), will manufacture the T series in South Africa starting in 2027, and signed a $123 million agreement to produce in Egypt.More about JETOUR in Panama
