From #22 to #7: JETOUR climbs fifteen spots in three years and secures its place among the best-selling brands in Panama

Best-selling car brands in Panama: JETOUR climbs to #7

JETOUR is the seventh best-selling car brand in Panama in 2026, the second-largest Chinese brand in the country, and the fifth in the SUV segment. In 2023, it held the 22nd position. In three years, it has climbed fifteen spots, according to data from the Panama Automobile Dealers Association (ADAP). These are the figures behind its rise.

Panama is experiencing a record in new car sales. The market closed 2025 with 60,233 units, 10.8% more than the previous year, according to ADAP (Octanos Media), and the association projects that 2026 could approach 70,000 units. Within that growth, few brands have come as far as JETOUR, which Petromotors has distributed in the country since 2023.

How has JETOUR climbed in the Panama sales ranking?

JETOUR went from 22nd place in 2023 to 12th in 2024, 8th in 2025, and 7th in 2026. The rise is not just a one-year trend:

JETOUR position in the Panama new car market, 2023–2026

Year	Market position	Units	Variation
2023	#22	—	—
2024	#12	1,264	—
2025	#8	1,999	+58%
2026 (Jan–Aug)	#7	1,481	+18.7%

Source: ADAP. 2024, according to Revista Autopista via Deagencia; 2025, according to La Prensa and Octanos Media. The 2026 variation compares January–August with the same period in 2025.

• 2024: With 1,264 units, JETOUR was already the third-largest Chinese brand in the country.
• 2025: It made the big leap. It grew by 58% to 1,999 units and reached the eighth position in the total market.
• 2026: In the first half of the year, it increased its sales by another 45% (Octanos Media), consolidated itself as the second-largest Chinese brand, and remained among the seven best-selling in the country.

What place does JETOUR occupy in the SUV segment in Panama?

JETOUR is the fifth best-selling SUV brand in Panama, with a 6.3% share between January and August 2026. This is a relevant figure because SUVs are the main segment in the country: they represented 55.9% of new cars sold in 2025, according to ADAP. JETOUR is an SUV-focused brand. In February 2026, the JETOUR X70 Plus entered the top 10 best-selling models in Panama for the first time, landing directly in sixth place (Best Selling Cars Blog).

JETOUR in Panama: key indicators

JETOUR indicators in the Panamanian market, 2026

Indicator	Data	Period
Total market position	#7	Jan–Aug 2026
Position among Chinese brands	#2	1st half 2026
Position in SUVs	#5 (6.3% share)	Jan–Aug 2026
Position in plug-in hybrids	#2 (32.3% share)	2026
Growth	+45%	1st half 2026
Vehicles sold by Petromotors	More than 5,350 (JETOUR and SOUEAST)	2023–2026

Source: ADAP.

Which Chinese brands sell the most in Panama?

Chinese brands accounted for 29.9% of new car sales in Panama between January and July 2026, compared to 24.5% a year earlier. That is nearly one in every three new cars. JETOUR is the second-largest among them by volume.

Weight of Chinese brands in the Panamanian market

Indicator	Jan–Jul 2025	Jan–Jul 2026
Chinese brand share	24.5%	29.9%
Chinese brand growth	—	+33.7%
Rest of market growth	—	+1.8%

Source: ADAP, via Infobae (09-14-2026).In other words: while Chinese brands grew by 33.7%, the rest of the market barely advanced by 1.8%.

The backing of a global brand

What is happening in Panama is being repeated in other countries. JETOUR, the SUV brand of the Chery group, sold 622,590 vehicles worldwide in 2025, its all-time record, and has over 2.5 million customers in more than 100 countries. In 2026, it entered the top 5 of the Peruvian market, was the fastest-growing brand in Mexico, and won the Car of the Year award in South Africa. For the Panamanian buyer, this means a brand with scale, an international network of spare parts, and models that are already sold in very demanding markets.

JETOUR at the Panama Motor Show 2026

The models that explain this rise (the G700, the T family, and the X70) will be at the Panama Motor Show 2026, from October 2 to 4 and 7 to 11, at the Panama Convention Center in Amador.

Frequently asked questions

Which are the best-selling car brands in Panama?

Toyota remains the leading brand in the Panamanian market, according to 2025 ADAP data. JETOUR holds the seventh position between January and August 2026, after climbing from 22nd place in 2023, and is the second best-selling Chinese brand in the country.

Which Chinese brands sell the most in Panama?

Chinese brands accounted for 29.9% of new car sales in Panama between January and July 2026 and grew by 33.7%, according to ADAP. JETOUR is the second-largest Chinese brand in the country, with 45% growth in the first half of 2026.

Which SUV should I buy in Panama?

It depends on usage, budget, and the service network available in your area. As a market reference, SUVs accounted for 55.9% of new cars sold in Panama in 2025. JETOUR is the fifth-largest SUV brand in the country, with a 6.3% share, and its X70 Plus entered the top 10 best-selling models in February 2026.

How many cars are sold in Panama per year?

In 2025, 60,233 new cars were sold in Panama, 10.8% more than in 2024, according to ADAP. The association projects that 2026 could approach 70,000 units.

Who distributes JETOUR in Panama?

Petromotors has been the official distributor of JETOUR and SOUEAST in Panama since 2023, with locations in Transístmica, Costa Verde, Calle 50, Costa del Este, Vía Porras, and David, as well as service workshops and mobile units.