Meta has launched a new artificial intelligence in Singapore called Muse, designed to go a step beyond conventional chatbots. Instead of just suggesting options, the tool promises to directly execute daily tasks: comparing prices, booking a flight, or planning grocery shopping.
The launch, confirmed on October 27, 2026, comes at a time when major tech companies are competing to offer assistants capable of acting autonomously within real applications, rather than just generating text or recommendations.
What makes Muse different from other assistants
The core of the system is what are known as connectors: links that allow Muse to operate within applications that the user already utilizes. According to Meta, the AI can link to Gmail, Google Calendar, and Instagram to manage emails, organize schedules, and leverage previously saved content.
In addition to this, several local partners have been announced by the company: Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com, and Lazada. Together, they cover online shopping, food delivery, restaurant reservations, and travel planning.
Meta warns that not all features will be active from the first day. Some connectors will be incorporated progressively over the coming weeks.
A typical day with Muse: shopping, dining, and travel
The company provides concrete examples of use. If a user wants to change headphones, they can ask Muse to research models and compare prices before completing the purchase on Shopee or Lazada.
For weekly shopping, the assistant can help plan the list on GrabMart or look for options to dine out through Grab Dine Out.
In the travel sector, Meta notes that Muse allows users to explore flights, tickets, and reservations by combining Singapore Airlines, Agoda, Klook, and Trip.com. The connector with ShopBack adds the possibility of obtaining cashback on purchases and expenses related to travel or restaurants.
How credentials and payments are protected
Giving an AI access to act on one's behalf involves an obvious risk: it must handle sensitive accounts and data. Meta assures that Muse operates within an environment called Muse Secure VM, a dedicated computer in the cloud where data and credentials for connected services are stored.
According to the company, neither passwords nor payment methods are directly exposed to the agent. Furthermore, it is the user who decides which applications Muse can access, and the AI must request confirmation before executing sensitive actions, such as sending an email or finalizing a purchase.
Nicole Tan, Managing Director of Meta Singapore, defined the tool as a personal agent designed to make users' daily lives easier.
Availability and terms of use
Muse is now available on iOS and Android devices and through the web at muse.ai. Meta has announced that it will also arrive soon on its artificial intelligence glasses.
The service is free for most common uses, although the company is considering subscription plans for those who need additional features. For now, Meta has not shared user figures or detailed exactly which specific features will be part of the paid plans.
It is worth remembering that all available information comes from the company's official statement. There are no independent results yet that confirm the actual performance of the assistant in daily use.
What changes for users
For those living in Singapore, Muse opens the door to delegating tasks that usually consume time, such as comparing prices, coordinating a schedule, or planning an entire trip. Digital privacy experts usually recommend carefully reviewing which applications are connected and which actions one prefers to confirm manually.
Outside of Singapore, the launch has no direct application for now. Meta has not confirmed dates for expanding Muse to other markets, so it remains to be seen whether the rest of the promised connectors will function as announced.
Frequently Asked Questions
What is Muse, Meta’s new AI?
It is an artificial intelligence agent that, in addition to answering questions, can execute real tasks such as comparing prices, booking flights, or managing email by connecting directly to applications like Gmail or Grab.
In which countries is Muse available?
For the moment, Meta has launched Muse exclusively in Singapore, as of October 27, 2026. No date has been announced for its arrival in other markets.
Is it free to use Muse?
According to Meta, Muse is free for most functions a regular user needs, although there are subscription plans for those who want to access additional capabilities.
How does Muse protect my passwords and payment data?
Meta explains that Muse operates within an environment called Muse Secure VM, a computer in the cloud where credentials are stored separately, without the agent having direct access to passwords or payment methods.
Can Muse buy or book without asking for my permission?
No. According to the company, before performing sensitive actions, such as sending an email or completing a purchase, Muse requests express confirmation from the user.
What applications can Muse use to perform tasks?
Meta mentions connectors with Gmail, Google Calendar, and Instagram, in addition to local partners such as Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com, and Lazada.
