The Korean Business Research Institute has released the October brand reputation ranking for K-pop girl group members, a list that once again features Woni from RESCENE at the top.
The study was based on an analysis of consumer participation, media coverage, communication, and community awareness indices for 735 girl group members. The data was collected through big data analysis between September 18 and October 18.
RESCENE’s Woni maintains the top spot
Woni, a member of RESCENE, retained her number one position this month with a brand reputation index of 8,039,165 points. Among the most prominent phrases in the keyword analysis regarding her were terms such as LOVE ATTACK and REMINE, while the most frequently related words included expressions like lovely, advertise, and root for.
The positivity-negativity analysis also revealed that 95.10 percent of the reactions linked to Woni were positive.
Zena climbs the rankings to enter the top two
Zena, also a member of RESCENE, rose to second place with a brand reputation index of 7,194,578 points. This represents a 42.08 percent increase compared to her September score, marking one of the most notable growth figures of the month.
IVE’s Jang Won Young and BLACKPINK’s Jennie round out the top spots
Jang Won Young of IVE placed third in October with a brand reputation index of 6,121,414 points.
Meanwhile, Jennie of BLACKPINK occupied the fourth position with 5,369,453 points, while Minami of RESCENE closed out the top five with an index of 4,114,382 points.
Complete top 30 for October
Below is the full list of the thirty positions revealed by the Korean Business Research Institute for this month:
- Woni (RESCENE)
- Zena (RESCENE)
- Jang Won Young (IVE)
- Jennie (BLACKPINK)
- Minami (RESCENE)
- Liv (RESCENE)
- Rosé (BLACKPINK)
- Karina (aespa)
- Sullyoon (NMIXX)
- Kazuha (LE SSERAFIM)
- May (RESCENE)
- An Yu Jin (IVE)
- Taeyeon (Girls' Generation)
- Hyoyeon (Girls' Generation)
- Jisoo (BLACKPINK)
- Winter (aespa)
- Lim Yoona (Girls' Generation)
- Mai (izna)
- Lee Chaeyoung (fromis_9)
- Ryu Sarang (izna)
- Lisa (BLACKPINK)
- Wonhee (ILLIT)
- Anna (MEOVV)
- Sana (TWICE)
- Nayeon (TWICE)
- Yuri (Girls' Generation)
- Joy (Red Velvet)
- Rei (IVE)
- Kim Chaewon (LE SSERAFIM)
- Yuna (ITZY)
Frequently asked questions about the October brand reputation ranking
Who leads the October brand reputation ranking for female group idols?
Woni, a member of RESCENE, remained in first place with a brand reputation index of 8,039,165 points, supported by 95.10 percent positive reactions.
How is this monthly ranking prepared?
The Korean Business Research Institute analyzes consumer participation, media coverage, communication, and community awareness indices for hundreds of girl group members, using data collected month by month.
Who had the highest growth compared to the previous month?
Zena of RESCENE recorded the most notable rise, climbing to second place with a 42.08 percent increase in her reputation index compared to September.
Which other idols appear in the top five for October?
Rounding out the top five are Jang Won Young of IVE in third place; Jennie of BLACKPINK in fourth; and Minami of RESCENE in fifth position.
How many girl group members were analyzed this month?
The study was based on data from 735 girl group members, collected between September 18 and October 18.
