Rakuten Viki, the platform specializing in Asian entertainment, has unveiled its new brand campaign titled Pass It On, featuring LE SSERAFIM as the stars.
The campaign is inspired by the way fandom brings people together, capturing the excitement of discovering something you are passionate about and sharing it with the next person. Through this initiative, Viki celebrates the series, stories, and shared moments that connect fans of different cultures around the world.
Each LE SSERAFIM member highlights her favorite series
The commercial, developed in collaboration with the creative agency UNFOLD, shows each member of LE SSERAFIM presenting one of her favorite series available on Viki, chosen according to her own personality. The content ranges from addictive K-dramas to romantic C-dramas and variety shows.
Each transition between the members reflects the essence of how fan culture expands: the thrill of discovering something you love and the urge to share it with friends, in line with the campaign's core concept, Pass It On.
Additional campaign material
Along with the launch of the spot, Viki has shared exclusive behind-the-scenes photos from the LE SSERAFIM shoot. The platform has teased that more content related to the Pass It On campaign will be arriving soon.
Frequently asked questions about Viki’s Pass It On campaign
What is Viki’s Pass It On campaign?
It is Rakuten Viki's new brand campaign starring LE SSERAFIM, focused on celebrating fan culture and the shared discovery of Asian series.
Who is starring in the Pass It On campaign?
The group LE SSERAFIM stars in the campaign, with each member highlighting a Viki series that reflects her personality.
What type of content appears in the campaign spot?
The commercial features recommendations for K-dramas, C-dramas, and variety shows, chosen by each member of the group.
Who created the campaign with Viki?
The campaign was developed in collaboration with the creative agency UNFOLD.
Will there be more content from the Pass It On campaign?
Viki has confirmed that more exclusive content related to the campaign will be shared soon.
