Iberseries & Platino Industria concluded last Friday, October 2, at Matadero Madrid after four days of conferences, meetings, workshops, and pitch sessions. The sixth edition of the event has become an essential barometer for understanding where the Spanish-language audiovisual business is heading, at a time when financing, artificial intelligence, and intellectual property are defining the sector's agenda.
A record-breaking event
According to data from the organizers, the event brought together more than 2,800 professionals, 20 percent more than at the start of the 2025 edition. Representatives from 54 countries participated, the highest number recorded to date, and 47 percent of attendees came from outside Spain.
Around 1,500 companies and 230 speakers passed through Matadero Madrid, spread across the venue's various rooms. Among them were the heads of the production companies integrated into The Mediapro Studio, a group that participated under the name Imagina, a designation it will officially return to starting January 1, 2027, under the leadership of Sergio Oslé and Carlos Núñez.
Upcoming projects
During their presentation, the heads of Globomedia, 100 Balas, El Terrat, Cimarrón, and Big Bang Media previewed some of the productions coming soon to cinema, television, and platforms, including the second seasons of Su majestad, Celeste, and Barrio Esperanza.
Big Bang Media, for its part, presented its new brand image led by Carmen González. The production company behind Malas lenguas continues its collaboration with writer María Dueñas on new projects and is working on the adaptation of the novel La dama de La Cartuja, by Inma Aguilera.
The pitching section was once again one of the event's major attractions. The organization received over a thousand projects for its various sessions and the financing forum, from which it ultimately selected 168. The SGAE Foundation, the RECREAS network, and Madrid Film Office held their own presentations, alongside new initiatives such as the Euro Atlantic Series Co-Pro Pitch and the Pitch for Literary Works for Audiovisual Adaptation.
The Platino Next Gen laboratory awards Goodbye Anne
The EGEDA Platino Next Gen laboratory announced the winning project of its fifth edition during the event. It is the feature-length fiction film Goodbye Anne, by producer Ruben Seca, which won 10,000 euros in cash from EGEDA and an international sales agreement with Film Shark.
The film tells the story of Nora, a ten-year-old girl who returns with her family to the campsite where she used to spend her vacations and faces the grief of her father's death by taking refuge in an imaginary reality.
International market and emerging screens
200 international buyers were accredited for the event, including 50 commissioners from Europe, America, and Asia. The Iberscreenings sessions were organized for them, where Spanish fiction works such as Rocío, A la deriva, Se tiene que morir mucha gente, and Matar a un oso were screened.
Pelagius was also shown, a feature film made entirely using animation and generative artificial intelligence techniques, produced by Tiki Group together with Elefantec Global and Recrea Films, an example of how new technologies are already part of the catalog of projects presented at the market.
Television networks in search of a new roadmap
The Television Academy organized a breakfast on the final day with José Pastor from RTVE; Diego del Pozo from Atresmedia; Juan Andrés García Ropero Bropi from Movistar Plus; and Ghislain Barrois from Mediaset España.
Barrois acknowledged that the results of recent Spanish fiction series have not met expectations, which has led Telecinco to open a period of reflection. "We are looking for the next roadmap," noted the executive, who pointed toward event miniseries of two to four 65-minute episodes as one of the network's bets. Comedy, he explained, remains a genre of interest, as does true crime.
Where the money is: investment and financing
ICEX organized Pantalla Cultura for the first time, a matchmaking session aimed at boosting the internationalization of Spanish audiovisual content of a cultural, educational, and auteur nature. Specifically, twelve projects were presented, including documentaries, cultural content, and performing arts.
SETT took stock of its investments to date and stated that 65 percent of them have gone to Spanish companies. In parallel, the new company Aurora Media, led by Secuoya and with participation from SETT itself, announced that it is analyzing up to sixty companies in Spain, the United Kingdom, France, Italy, and Germany before beginning its investment activity.
Raúl Berdonés, president of Secuoya Content Group and Aurora Media, explained that the company will deploy 200 million euros over three years.
Several investment funds present at the event pointed out some of the most common mistakes among producers, such as not knowing the target audience for a project or confusing personal passion with the quality of the content. For her part, Elisabeth d'Arvieu, Global Content Officer at Mediawan and CEO of Mediawan Pictures, along with Matthieu Thollin, Chief Operating Officer at Mediawan, noted that they are increasingly exploring the participation of brands within the financing puzzle of their projects. Mexico, as the focus country for this edition, also presented its new tax incentives to attract filming.
The pending debate on intellectual property
The Spanish producers' association PATE presented a study on the retention of intellectual property in the audiovisual sector, prepared by the Audiovisual Communication department of the Carlos III University of Madrid. The report reveals that 80 percent of production companies obtain less than 10 percent of their income from the exploitation of intellectual property, which barely represents a significant source of revenue for the sector.
No one is talking about the model of cinematography we want or about the retention of rights. We talk about things that are on the perimeter of the sector, but the core of the sector is not being addressed.
This was expressed by Fabia Buenaventura, General Director of PATE, who showed her frustration that the institutional debate surrounding the Cinema Law has not served to address this issue. Among the solutions proposed by the association is the possibility of replicating successful European models, such as the French or Italian ones.
Organization and institutional support
Iberseries & Platino Industria is promoted by EGEDA and Fundación Secuoya, in collaboration with FIPCA, with the sponsorship of Madrid Film Office and Film Madrid Region, and the support of the Ministry of Culture, the Madrid Audiovisual Cluster, Spain Film Commission, and ICEX Spain Trade and Investment, among other entities.
Frequently asked questions
What is Iberseries & Platino Industria?
It is a professional meeting for the Spanish-language audiovisual sector that combines conferences, financing forums, pitch sessions, and networking activities for production companies, platforms, television networks, and investment funds.
How many professionals attended the 2026 edition?
According to the organization, more than 2,800 professionals participated in the event, 20 percent more than at the start of the previous edition, coming from 54 countries.
Which project won the Platino Next Gen laboratory?
The feature film Goodbye Anne, by producer Ruben Seca, was the winner of the fifth edition of the laboratory, receiving 10,000 euros from EGEDA and an international sales agreement with Film Shark.
What is Aurora Media and how much will it invest?
Aurora Media is a company led by Secuoya and with participation from SETT, dedicated to investing in audiovisual companies in Spain, the United Kingdom, France, Italy, and Germany. Its president, Raúl Berdonés, announced a deployment of 200 million euros over three years.
Why is Telecinco reviewing its fiction strategy?
Ghislain Barrois, an executive at Mediaset España, explained that the results of recent fiction series have not met expectations, which has led the network to a period of reflection focused on event miniseries with few episodes.
What does the PATE study on intellectual property reveal?
The report, prepared with the Carlos III University of Madrid, concludes that 80 percent of Spanish production companies obtain less than 10 percent of their income from the exploitation of intellectual property.
