The Korean Business Research Institute has released the monthly brand reputation ranking for October for rookie idol groups, confirming RESCENE in the top spot for another consecutive month.
The rankings are determined through an analysis of consumer participation, media coverage, interaction, and community awareness indices for various debutant idol groups, using big data collected between September 1 and October 1.
RESCENE remains in first place with strong growth
RESCENE maintained its position at the top of the list with a brand reputation index of 8,057,217 points, representing an 8.04 percent increase compared to September.
Among the phrases with the highest weight in the group's keyword analysis were LOVE ATTACK, trot, and college festival, while the most prominent related terms were surpass, sold out, and root for. The positivity-negativity analysis for RESCENE also revealed 94.97 percent positive reactions.
CORTIS secures second place
CORTIS maintained its position in second place in the ranking with a brand reputation index of 2,510,823 points, which is a 2.96 percent increase from the previous month.
izna makes a historic leap to third place
izna made the most striking move of the month by shooting up to third place after recording a 492.05 percent increase in its brand reputation index, reaching a total of 1,374,000 points in October.
Hearts2Hearts and KiiiKiii complete the top 5
Hearts2Hearts placed fourth with a brand reputation index of 1,174,877 points, while KiiiKiii followed very closely in fifth place with a score of 1,149,374.
Full top 30 of the October ranking
Below is the complete list of the 30 best-positioned rookie idol groups this month according to the Korean Business Research Institute:
- RESCENE
- CORTIS
- izna
- Hearts2Hearts
- KiiiKiii
- TWS
- ILLIT
- TUIDE
- BABYMONSTER
- UNIS
- ALPHA DRIVE ONE
- MEOVV
- Geenius
- AHOF
- LNGSHOT
- NAVILLERA
- KATSEYE
- XLOV
- USPEER
- ARTMS
- KickFlip
- idntt
- KIIRAS
- SPIA
- AtHeart
- UNCHILD
- eite
- NEXZ
- IDID
- AND2BLE
Frequently asked questions about the October brand reputation ranking
Which rookie idol group tops the October ranking?
RESCENE remains in the top spot of the October ranking with a brand reputation index of 8,057,217 points, after growing 8.04 percent compared to September.
Which group had the highest growth in the October ranking?
izna recorded the biggest jump of the month, with a 492.05 percent increase in its brand reputation index, which allowed it to climb to third place with 1,374,000 points.
Who occupies the top 5 of the October brand reputation ranking?
The top 5 is composed of RESCENE, CORTIS, izna, Hearts2Hearts, and KiiiKiii, in that order, according to the data published by the Korean Business Research Institute.
How is the brand reputation ranking for rookie idol groups calculated?
The Korean Business Research Institute calculates the ranking by analyzing consumer participation, media coverage, interaction, and community awareness indices, based on big data collected during the corresponding month.
What position does CORTIS occupy in the October ranking?
CORTIS remained in second place in the ranking with a brand reputation index of 2,510,823 points, 2.96 percent more than in September.
