The Korean Business Research Institute has released the drama brand reputation rankings for October 2026, based on an analysis of 21 popular productions.
The study was compiled using big data collected between September 8 and October 8, evaluating indicators such as consumer participation, media coverage, interaction, community awareness, and viewership levels.
Four Hands, Two Sonatas takes the top spot
Four Hands, Two Sonatas topped this month's list with a brand reputation index of 6,743,329 points. The drama's keyword analysis highlighted the names Song Kang and Lee Jun Young, while the most frequently mentioned related terms included grow, understand, and comfort.
The positivity-negativity analysis for the series showed 93.55 percent positive reactions, a particularly high figure within the study.
Love on the Menu and The Ordinary Jackpot complete the podium
Love on the Menu climbed to second place in October, with a brand reputation index of 5,600,003 points.
Meanwhile, The Ordinary Jackpot placed third for the month with a score of 3,770,699.
Flex x Cop 2 and Our Happy Days round out the top five
Flex x Cop 2 came very close to the podium in fourth place, with an index of 3,406,911 points. Our Happy Days completed the top five with a score of 3,242,791.
Full top 20 ranking for October
Below is the complete list of the 20 best-positioned dramas this month according to the Korean Business Research Institute:
- Four Hands, Two Sonatas
- Love on the Menu
- The Ordinary Jackpot
- Flex x Cop 2
- Our Happy Days
- Mommy to Mi Mi
- A Bona Fide Killer
- The Scandal
- Family Register
- A Trap Called Desire
- A Love Other Than Yours
- New Recruit 4: Sabotage
- The Affair Was Just the Beginning
- Mousetrap
- Dive into You
- Fly High Butterfly
- The Early Spring
- Take Charge of My Heart
- Love in Disguise
- OK! Let's Get Divorced
Frequently asked questions about the October drama brand reputation rankings
Which drama led the brand reputation rankings in October?
Four Hands, Two Sonatas took the top spot with a brand reputation index of 6,743,329 points, the highest of the month among the 21 dramas analyzed.
Which actors stood out in the keyword analysis for Four Hands, Two Sonatas?
According to the study, Song Kang and Lee Jun Young were the names with the highest presence in the keyword analysis associated with this production.
Which dramas occupied the second and third places in the ranking?
Love on the Menu took second place with 5,600,003 points, while The Ordinary Jackpot placed third with 3,770,699 points.
How is this monthly brand reputation ranking compiled?
The Korean Business Research Institute analyzes indicators of consumer participation, media coverage, interaction, community awareness, and viewership, using big data collected over a one-month period, in this case from September 8 to October 8.
What other dramas appeared in the top five for October?
Rounding out the top five were Flex x Cop 2, in fourth place with 3,406,911 points, and Our Happy Days, in fifth place with 3,242,791 points.
