The television channel COSMO has launched a renewal of its corporate image, which began appearing on screen on October 15. This is the channel's first major visual change in its 26-year history, an update designed to modernize its brand language without breaking away from the elements that have identified it for over two decades.
The decision comes at a time when thematic television channels are seeking to renew their connection with the audience through more current visual identities, adapted to new audiovisual consumption habits and increasingly broad competition in the entertainment sector.
A logo that preserves its essence
Despite being an image renewal, the COSMO logo does not disappear or undergo a radical transformation. The channel has chosen to maintain its shape, typography, and the elements that make it recognizable, incorporating only a subtle touch of light that seeks to provide a more current and vibrant feel.
For this reason, the change will go almost unnoticed by many viewers at first glance. The true transformation lies in the set of visual and sound resources that surround the channel's broadcast, rather than in the symbol that represents it.
New identifiers, theme music, and bumpers
The update includes new channel identifiers, theme music, bumpers, and station IDs, pieces that together define the visual and sound experience that the viewer perceives when tuning into COSMO. The channel's self-promotions have also been redesigned with a language described as more dynamic and emotional, aimed at reinforcing the presentation of its content.
The corporate color palette remains largely the same, although it has been slightly expanded to gain versatility across different media and formats. Black continues to be the predominant background color in the brand's visual universe, a feature that is preserved as a hallmark of its identity.
Ganas de ver, the slogan that remains
At the center of this new phase remains Ganas de ver, the slogan with which COSMO has defined its relationship with the audience for years. The concept appeals to a specific attitude: the interest in discovering a new story, getting hooked on a series, or being surprised by the channel's programming.
Alberto Lafuente de Pablo, Director of Communication, Marketing, and On-Air at COSMO, explained that the goal of the renewal is to update the way the channel expresses itself, opting for a brighter, more dynamic, and sophisticated image without losing what makes it recognizable. In his words, the essential elements of the channel's identity have been maintained, given a new impulse through more light, more rhythm, and a more versatile palette. Lafuente de Pablo added that this new phase keeps the desire to surprise that has characterized the channel intact.
Estudio Zinni, responsible for the design
The development of this new visual identity was carried out by Estudio Zinni, which was responsible for shaping the set of graphic and audiovisual elements that accompany this brand renewal.
Premieres accompanying the image change
The launch of the new visual identity coincides with a series of novelties in COSMO's programming. Among them is the premiere of the French series The Wagner Method, as well as the third season of the German series Veteranos contra el crimen.
In addition to these additions, the latest installment of MasterChef USA is included, as well as a special film cycle dedicated to Halloween, designed to reinforce the channel's presence in the days leading up to that celebration.
Frequently asked questions
When did the new COSMO image go into effect?
The change began to be seen on screen starting October 15, the date on which the channel's new visual and sound elements were implemented.
Does the COSMO logo change?
The logo retains its shape, typography, and identifying elements. It only incorporates a slight touch of light to achieve a more current appearance.
Who designed the channel’s new visual identity?
The design of this new corporate identity was developed by Estudio Zinni.
How many years has COSMO been on the air?
COSMO has 26 years of television history at the time of presenting this image renewal.
What does the slogan Ganas de ver mean?
It is the motto with which COSMO defines its relationship with its audience, associated with the interest in discovering new stories, series, and surprising content.
What premieres accompany this image renewal?
The new visual phase coincides with the premiere of the series The Wagner Method, the third season of Veteranos contra el crimen, the latest installment of MasterChef USA, and a film cycle dedicated to Halloween.
