The Korean Business Research Institute has released its monthly brand reputation ranking for September, in which A Bona Fide Killer positioned itself as the Korean drama with the best reputation of the month.
The list was compiled by analyzing consumer participation indices, media coverage, engagement, community awareness and audience figures for 21 popular dramas, using data collected between August 10 and September 10.
A Bona Fide Killer takes the top spot
A Bona Fide Killer led this month's list with a brand reputation index of 5,233,155 points. Among the phrases with the strongest presence in the production's keyword analysis were expressions such as one shot, one kill, along with the names Kong Hyo Jin and Jung Jun Won. The most notable related terms were punish, satisfying and passionate acting.
The drama's positivity and negativity analysis showed a result of 95.24 percent positive reactions, a particularly high figure within this type of measurement.
Our Happy Days and A Trap Called Desire round out the top 3
Our Happy Days took second place in the ranking, with a brand reputation index of 4,712,721 points. Meanwhile, A Trap Called Desire held third position with a score of 3,352,346.
Love on the Menu and Our Sticky Love close out the top 5
Fourth place went to Love on the Menu, with an index of 2,936,191 points, while Our Sticky Love rounded out the top 5 with a score of 2,714,471.
Full top 20 list for September
Below is the complete ranking of the 20 best-positioned dramas this month according to the Korean Business Research Institute:
- A Bona Fide Killer
- Our Happy Days
- A Trap Called Desire
- Love on the Menu
- Our Sticky Love
- Four Hands, Two Sonatas
- Anna
- Family Register
- The Apartment Job
- The Affair Was Just the Beginning
- A Love Other Than Yours
- Mousetrap
- My Bias, My Boss
- Your Honor
- Flower Crew: Joseon Marriage Agency
- OK! Let's Get Divorced
- Flex x Cop 2
- New Recruit 4: Sabotage
- The Early Spring
- Korean Peninsula
Frequently asked questions about the September drama reputation ranking
Which drama led the brand reputation ranking in September?
A Bona Fide Killer took first place with a brand reputation index of 5,233,155 points, according to the Korean Business Research Institute.
How is this ranking of Korean dramas compiled?
The ranking is calculated by analyzing consumer participation indices, media coverage, engagement, community awareness and audience figures for 21 popular dramas, with data collected over a one-month period.
What percentage of positive reactions did A Bona Fide Killer receive?
The positivity and negativity analysis revealed that A Bona Fide Killer recorded 95.24 percent positive reactions among the public.
Which dramas took second and third place in the ranking?
Our Happy Days came in second place with an index of 4,712,721 points, while A Trap Called Desire placed third with 3,352,346 points.
What time period does this monthly ranking cover?
The data used to compile this ranking was collected between August 10 and September 10.
