At a time when audiovisual consumption is increasingly fragmented across streaming platforms, the DTT channel VEO7 has decided to step forward with a clear message: linear television still has a place of its own. The channel, operated by Unidad Editorial, has presented a new advertising campaign that highlights its offering of fiction series and the habit of tuning into a channel at a fixed time, in contrast to the saturation of stimuli offered by video-on-demand platforms.
The campaign arrives in a context where the cost of streaming has not stopped growing and where it is increasingly common to hear complaints about the time spent simply deciding what to watch. VEO7 wants to capitalize on that fatigue and position itself as a simple and predictable alternative.
A slogan that plays with the channel’s name
The centerpiece of the campaign is the slogan I watch TV. I watch VEO7 (Yo veo la tele. Yo veo7), signed by the independent creative agency BlackFlag. The proposal seeks to appeal directly to the channel's identity, turning its own name into a statement of intent regarding traditional television consumption.
The campaign spots feature recognizable characters from five series that are part of VEO7's regular programming: NCIS, Law & Order: Special Victims Unit, Blindspot, Person of Interest, and Blue Bloods. Each ad combines the image of these characters with the channel's broadcast schedules, reinforcing the idea of a fixed appointment versus on-demand offerings.
The starting point: the cost of deciding what to watch
VEO7's strategy is supported by several data points regarding audiovisual consumer behavior. According to information provided by the channel, an adult spends on average about 7.4 minutes a day just deciding what content to watch, which is equivalent to nearly 45 hours a year navigating through menus and streaming catalogs.
Added to this time drain is the economic factor. According to data handled by VEO7, streaming platform rates in Spain have increased by 81.7% between 2015 and 2025, well above the 18.5% rise in general inflation during that same period.
Against FOMO, the pleasure of the predictable
With these arguments as a backdrop, the campaign invites viewers to set aside FOMO—the fear of missing out on what is being discussed on social media and in conversations—and to bet on what the channel defines as the pleasure of the predictable: knowing which series will air and at what time, without the need to search or decide.
VEO7, a recent channel already measuring its audience
VEO7 has been broadcasting since July 2025 and, according to the latest available data, recorded a 1.3% audience share in September. With this campaign, the channel seeks to consolidate its identity within DTT and differentiate itself from other offerings focused on current affairs or entertainment, clearly betting on fiction as the main axis of its schedule.
BlackFlag’s first television campaign
For BlackFlag, the agency responsible for the creativity, this project represents a particular milestone. It is an independent creative agency born in Madrid in 2022, specialized in digital environment brands, which with this campaign signs its first work broadcast on television.
Bernardo Moleón, co-founder and Chief Strategy Officer of BlackFlag, has highlighted the paradox of an agency with digital roots debuting on TV by defending the linear model itself. As he explains, for the agency, the starting point has never been the broadcast channel, but the creative idea, and in the case of VEO7, they found in the channel's own name a promise that only needed to be communicated clearly.
Frequently asked questions
What is VEO7?
VEO7 is a free-to-air DTT television channel operated by Unidad Editorial, which has been broadcasting since July 2025 and focuses its programming on fiction series.
What is the slogan of the new VEO7 campaign?
The campaign slogan is I watch TV. I watch VEO7, created by the agency BlackFlag to champion the consumption of linear television.
Which series star in the VEO7 campaign?
The campaign features characters from NCIS, Law & Order: Special Victims Unit, Blindspot, Person of Interest, and Blue Bloods, series broadcast by the channel.
What is VEO7’s audience share?
According to the latest available data, VEO7 recorded a 1.3% audience share in September.
Which agency created the VEO7 campaign?
The campaign was created by BlackFlag, an independent creative agency founded in Madrid in 2022 and specialized in digital brands, which premieres its first television campaign with this project.
How much have streaming rates in Spain risen according to the campaign data?
According to data cited by VEO7, streaming rates in Spain have grown by 81.7% between 2015 and 2025, compared to 18.5% general inflation in that period.
