The Korean Business Research Institute has released the monthly actor brand reputation rankings for October 2026. Song Kang remains at the top of the list, while Koo Kyo Hwan has climbed to second place this month.
The list is compiled based on an analysis of media coverage, participation, interaction, and community indices for 100 actors who appeared in dramas, movies, or OTT content released between September 20 and October 20.
Song Kang repeats in first place
Song Kang continues to lead the rankings this month with a brand reputation index of 4,334,353 points, consolidating his dominant position in the industry.
Koo Kyo Hwan climbs to second place
Koo Kyo Hwan made a jump to second place in October, with a brand reputation index of 4,292,276 points.
Seo Kang Jun, Lee Jun Young, and Kim Ji Won complete the top 5
Seo Kang Jun, who is currently starring in A Love Other Than Yours, took third place with an index of 4,095,556 points.
Lee Jun Young followed closely in fourth place with an index of 4,053,331 points for the month.
Finally, Kim Ji Won, star of Doctor X, rounded out the top five with a brand reputation index of 3,697,922 points.
The complete top 30 for October
Below is the full list of the 30 actors with the best brand reputation this month:
1. Song Kang 2. Koo Kyo Hwan 3. Seo Kang Jun 4. Lee Jun Young 5. Kim Ji Won 6. Kim You Jung 7. Roh Jae Won 8. Lee Seo Jin 9. Kim Young Kwang 10. Go Youn Jung 11. Shin Min Ah 12. Byun Yo Han 13. Ji Chang Wook 14. Lee Jun Hyuk 15. Son Ye Jin 16. Yoo Seung Ho 17. Park Ji Hoon 18. Ha Jung Woo 19. Ahn Eun Jin 20. So Ji Sub 21. Gong Yoo 22. Kim Woo Seok 23. Yoon Kyung Ho 24. Choo Young Woo 25. Jung Hae In 26. Hyun Bin 27. Chae Soo Bin 28. Kim Hye Yoon 29. Kim Hyun Joo 30. Jun Ji Hyun
The works behind the top spots
Song Kang can currently be seen in Beautiful Vampire, available on Viki. Meanwhile, Koo Kyo Hwan is featured in the film Once We Were Us, and Seo Kang Jun stars in the drama Undercover High School.
Frequently asked questions about the October actor brand reputation rankings
Who leads the actor brand reputation rankings in October?
Song Kang tops the list for another consecutive month, with a brand reputation index of 4,334,353 points, according to the Korean Business Research Institute.
Who holds second place in the rankings this month?
Koo Kyo Hwan climbed to second place in October with an index of 4,292,276 points, following his participation in the film Once We Were Us.
Which actors complete the top 5 for October?
The top five consists of Song Kang, Koo Kyo Hwan, Seo Kang Jun, Lee Jun Young, and Kim Ji Won, in that order, according to the indices published by the institute.
How is the brand reputation ranking calculated?
The Korean Business Research Institute analyzes data on media coverage, participation, interaction, and community indices for 100 actors who appeared in dramas, movies, or OTT content during the evaluated period, in this case between September 20 and October 20.
Which projects can the top 3 actors currently be seen in?
Seo Kang Jun is currently starring in A Love Other Than Yours and the drama Undercover High School, while Song Kang appears in Beautiful Vampire and Koo Kyo Hwan in the film Once We Were Us.
