The Korean Business Research Institute has published its monthly brand reputation ranking for October, evaluating various South Korean entertainment stars. RESCENE remained in the top spot, while BTS managed to climb to second place.
The study is based on an analysis of media coverage, consumer participation, interaction, and community awareness indices for each public figure, using data collected between September 28 and October 28.
RESCENE repeats at the top of the list
RESCENE retained the number one spot in the October ranking with a brand reputation index of 9,090,245 points, consolidating its dominant position in this month's classification.
BTS, meanwhile, climbed to second place with an index of 7,488,051 points. Lim Young Woong placed third with a score of 5,066,266.
Yu Jae Seok and BLACKPINK round out the top 5
Yu Jae Seok took fourth place with a brand reputation index of 4,851,811 points. He was followed closely by BLACKPINK, who occupied fifth place with a score of 4,565,494.
Complete top 30 for the October ranking
Below is the complete list of the 30 best-positioned stars in the October brand reputation index:
- RESCENE
- BTS
- Lim Young Woong
- Yu Jae Seok
- BLACKPINK
- Kim Do Yeong
- IVE
- Son Heung Min
- Lee Sun Min
- Song Kang
- SEVENTEEN
- Stray Kids
- Koo Kyo Hwan
- Park Ji Hoon
- CORTIS
- Kim You Jung
- ENHYPEN
- Kim Yeon Kyoung
- Lee Seo Jin
- ATEEZ
- i-dle
- EXO
- Lee Chan Won
- Park Ji Sung
- HaHa
- Park Ji Hyeon
- ILLIT
- Joo Woo Jae
- LE SSERAFIM
- BIGBANG
Frequently asked questions about the October brand reputation ranking
Who took the top spot in the October brand reputation ranking?
RESCENE remained in first place in the October ranking with a brand reputation index of 9,090,245 points, according to the Korean Business Research Institute.
What position did BTS reach in the October ranking?
BTS climbed to second place in the ranking with a brand reputation index of 7,488,051 points.
How is the brand reputation ranking calculated?
The Korean Business Research Institute calculates the index by analyzing media coverage, consumer participation, interaction, and community awareness indices based on big data collected over a one-month period.
Which K-pop groups appeared in the top 5 for October?
Among the top five spots in the October ranking were BTS, in second place, and BLACKPINK, who placed fifth.
What other figures stood out in the top 10 of the ranking?
In addition to RESCENE, BTS, Lim Young Woong, Yu Jae Seok, and BLACKPINK, the top 10 included Kim Do Yeong, IVE, Son Heung Min, Lee Sun Min, and Song Kang.
