The Korean Business Research Institute has released the monthly brand reputation rankings for all idol groups for October. RESCENE remains in the top spot, while BTS and ATEEZ round out the top three for this month.
The list is compiled based on an analysis of consumer participation, media coverage, interaction, and community awareness indices for various idol groups, using big data collected between September 14 and October 14.
RESCENE continues in first place
RESCENE remained at the top of the list with a brand reputation index of 8,958,814 points, representing an 8.88 percent increase in their score since September.
Among the phrases with the highest presence in the group's keyword analysis were LOVE ATTACK and photocard, while the highest-ranking related terms were support, collaborate, and perform. The positivity-negativity analysis for RESCENE also revealed 96.73 percent positive reactions.
BTS, ATEEZ, IVE, and BLACKPINK round out the top five
BTS maintained second place with a brand reputation index of 7,372,119 points, marking a 4.83 percent rise from the previous month.
ATEEZ climbed to third place with an index of 3,984,885 points, a 9.01 percent increase since September.
IVE followed closely in fourth place with an index of 3,631,603 points, representing a 16.47 percent increase compared to last month.
Finally, BLACKPINK closed out the top five for October with a brand reputation index of 3,405,479 points.
Full top 30 for October
These are the 30 highest-ranked idol groups in this month's brand reputation rankings, according to the Korean Business Research Institute:
1. RESCENE2. BTS3. ATEEZ4. IVE5. BLACKPINK6. SEVENTEEN7. BIGBANG8. aespa9. TWICE10. KiiiKiii11. ENHYPEN12. CORTIS13. Super Junior14. SHINee15. Red Velvet16. EXO17. NCT18. LE SSERAFIM19. OH MY GIRL20. ILLIT21. i-dle22. Stray Kids23. izna24. Girls' Generation25. idntt26. FIFTY FIFTY27. H1-KEY28. STAYC29. Hearts2Hearts30. Wanna One
Frequently asked questions about the October idol group brand reputation rankings
Which idol group leads the October brand reputation rankings?
RESCENE remains in the top spot with a brand reputation index of 8,958,814 points, up 8.88 percent from September.
What position does BTS hold in this ranking?
BTS holds second place with an index of 7,372,119 points, representing a 4.83 percent increase from the previous month.
How are the idol group brand reputation rankings compiled?
The Korean Business Research Institute calculates the rankings by analyzing consumer participation, media coverage, interaction, and community awareness indices based on big data collected over a one-month period, in this case between September 14 and October 14.
Which group showed the largest increase among the top spots?
Among the top five, IVE recorded the largest percentage increase, with a 16.47 percent rise in their index compared to the previous month.
Which groups round out the top five for October?
The top five for October consists of RESCENE, BTS, ATEEZ, IVE, and BLACKPINK, in that order.
