Meghan Markle is once again at the center of the conversation, not for an acting project or an institutional engagement, but for her role as an entrepreneur. The Duchess of Sussex recently shared details about the origin of her business vocation, just at a key moment for her lifestyle brand, As Ever.
The renewed interest in this story comes following the launch of the firm's holiday collection, a release that Meghan used as an opportunity to review the first steps of her entrepreneurial journey in a video posted on social media.
From actress and mother to entrepreneur
Meghan Markle has built a career marked by different facets. Known first as an actress and, later, as the Duchess of Sussex following her marriage to Prince Harry, in recent years she has also committed to the business world as a way to express her creativity.
This professional dimension coexists with her role as a mother, an area that, as she has noted on various occasions, directly influences the way she conceives her personal and commercial projects.
As Ever, the brand that brings together gastronomy and home
In 2025, Meghan took a decisive step in her business career with the launch of As Ever, a lifestyle brand that combines food products, candles, and items designed to decorate and enjoy the home.
The firm has been expanding its catalog with seasonal releases, including the recent holiday collection, which served as a starting point for the Duchess to share the origin of her entrepreneurial spirit with her followers.
The childhood memory that explains it all
In the video released for this launch, Meghan Markle recounted that her first contact with the business world dates back to when she was eight years old. As she told it, she made hair scrunchies using her grandmother's sewing machine and then sold them.
This memory, shared by the Duchess herself, has become one of the most commented-on anecdotes among those who closely follow the evolution of As Ever, as it shows a direct link between her childhood and the philosophy that supports her brand today.
Why this story matters now
The timing is not accidental. With the holiday collection recently launched, As Ever seeks to establish itself as a benchmark proposal within the lifestyle and artisanal food segment, a sector in which brands with a strong personal component tend to generate special interest during the weeks leading up to Christmas.
For Meghan Markle, sharing the origin of her entrepreneurial vocation also reinforces the narrative of authenticity that she has sought to imprint on her project, presenting it as a natural extension of her own personal history.
Frequently Asked Questions
What is As Ever?
As Ever is the lifestyle brand launched by Meghan Markle in 2025, which includes food products, candles, and home goods.
When did Meghan Markle start getting interested in business?
According to her own account, her interest in the business world emerged at age eight, when she sold hair scrunchies she made with her grandmother's sewing machine.
What kind of products does As Ever offer?
The brand includes a variety of food products, as well as candles and decorative items designed for the home.
Why did Meghan Markle talk about her entrepreneurial childhood now?
She did so on the occasion of the launch of the As Ever holiday collection, in a video posted on social media that reviews the origins of her business vocation.
Is As Ever related to Meghan Markle’s family life?
The Duchess herself has noted that her role as a mother influences her creative and personal vision, an aspect that, as she has expressed, is also reflected in her business projects.
