Netflix has secured the global and exclusive live streaming rights to La Velada del Año, the major event created by Ibai Llanos, through a three-year agreement covering the 2027, 2028, and 2029 editions. This is one of the largest Spanish-language live shows on the internet, and it will now move from Twitch to be broadcast exclusively on the streaming platform.
The agreement kicks off with La Velada del Año VII, scheduled for 2027, which will be the first edition produced under this new pact with Netflix. The 2028 and 2029 editions are also secured under the same contract.
Ibai Llanos confirmed the news via his social media channels, accompanying the announcement with the dates 2027, 2028, and 2029, and Netflix shared an official statement regarding the agreement.
What is La Velada del Año and why is it so big
La Velada del Año was born in 2021 as an informal exhibition between content creators at a concert venue in Barcelona. Since then, the event has grown into a cultural phenomenon capable of filling entire stadiums.
The format combines three elements: an amateur boxing tournament between streamers, vloggers, and content creators who prepare for months in professional training camps; live musical performances between fights; and an awards ceremony aimed at the creator community.
The event's growth has been so significant that it has moved from modest venues to occupying some of the most iconic football stadiums in Spain:
- Estadio Metropolitano (Atlético de Madrid)
- Santiago Bernabéu (Real Madrid)
- Estadio de La Cartuja (Sevilla)
Audience figures that explain Netflix’s interest
The fifth edition, held in 2025, reached a peak of 9.3 million concurrent viewers. The average live audience has also grown steadily: from approximately 1 million viewers in 2021 to more than 6 million in 2026.
Until now, the event was broadcast primarily through Ibai Llanos' Twitch channel, with secondary streams on YouTube and TikTok. Starting in 2027, La Velada del Año will be broadcast natively and exclusively worldwide via Netflix.
What Ibai Llanos has said about the deal with Netflix
Ibai Llanos shared a statement regarding the agreement: In 2021 we set up the first Velada in a concert venue in Barcelona, with no idea how far it could go. Five years later, millions of people have watched it at the same time, and bringing it to Netflix for the next three years gives us the opportunity to make it even bigger without losing what makes it special: the community that makes it all possible.
How La Velada del Año compares to similar phenomena in the US and UK
For English-speaking audiences unfamiliar with the phenomenon, La Velada del Año sits at a unique intersection of several major movements led by content creators that have dominated the United States and the United Kingdom in recent years.
In the realm of influencer boxing, the most obvious reference is the circuit popularized by KSI, Logan Paul, Jake Paul, and the British league Misfits Boxing. However, while the Anglo-American scene often relies on verbal confrontation and the grit typical of professional combat sports pay-per-view, Ibai Llanos' production adopts a much broader approach, closer to a variety show format.
In spirit, the boxing portion is more akin to Creator Clash in the United States, where streamers of different profiles undergo demanding and legitimate training camps for the challenge and camaraderie, rather than for real rivalries. But unlike the mid-sized arena circuits seen in North America, La Velada operates on a much larger commercial scale.
Perhaps its most faithful spiritual equivalent is the major British event, the Sidemen Charity Match. Just as the Sidemen fill Premier League stadiums and Wembley Stadium in London before millions of simultaneous digital viewers, La Velada del Año focuses less on cutthroat sports competition and more on a major, festive pop culture festival.
What remains to be confirmed about La Velada del Año VII
Netflix and Ibai Llanos have not yet announced the exact date, host city, or fight card for La Velada del Año VII. According to available information, these details will be revealed closer to the event in 2027.
Frequently asked questions about La Velada del Año on Netflix
When will La Velada del Año start airing on Netflix?
The exclusive agreement between Netflix and Ibai Llanos begins in 2027 with La Velada del Año VII and also extends to the 2028 and 2029 editions.
Where was La Velada del Año broadcast before this agreement?
Until now, the event was broadcast primarily through Ibai Llanos' Twitch channel, with secondary streams on YouTube and TikTok.
How many viewers has La Velada del Año reached?
The 2025 edition, the fifth, reached a peak of 9.3 million concurrent viewers, while the average live audience has grown from approximately 1 million in 2021 to more than 6 million in 2026.
Are the date, venue, or fights for La Velada del Año VII known yet?
No. According to available information, the exact date, host city, and fights for La Velada del Año VII will be announced later, as the 2027 event approaches.
Who created La Velada del Año?
La Velada del Año was created by Spanish streamer Ibai Llanos in 2021, initially as an informal event held at a concert venue in Barcelona.
