SOUEAST triples its sales in Panama with its seven-seater family SUVs

7-passenger SUVs in Panama: SOUEAST triples its sales

SOUEAST sold 404 vehicles in Panama between January and August 2026, 248% more than a year earlier, rising from 35th to 21st place in the market, according to ADAP. It is the SUV brand from the Chery group that Petromotors brought to the country in 2025. Its proposition is simple: five and seven-passenger SUVs, well-equipped and at an accessible price.

A typical Panamanian family needs space for five or seven people, a trunk for weekend trips to the interior, and a reasonable price. That is the territory of SOUEAST, a brand from the Chery group that Petromotors, the distributor of JETOUR, brought to Panama in 2025 (Octanos Media).

How much have SOUEAST sales grown in Panama?

According to ADAP, SOUEAST went from 116 units to 404 between January and August, an increase of 248.3%, and climbed fourteen spots in the national ranking. The brand debuted in Panama at the end of June 2025, so the 2025 figure only reflects its first few months of sales.

SOUEAST in Panama: sales and market position, January–August

Indicator	2025	2026
Units (January–August)	116	404
Variation	—	+248.3%
Market position	#35	#21

Source: ADAP.

What models does SOUEAST sell in Panama?

SOUEAST sells three SUVs in Panama: the S06, a five-seater compact, and the S07 and S09, which are seven-seaters.

SOUEAST range in Panama

Model	Profile	Passengers
SOUEAST S06	Compact SUV	5
SOUEAST S07	Three-row family SUV	7
SOUEAST S09	Top of the range, 4WD traction	7

Sources: Deagencia (S06), Deagencia (S09).

The backing of the Chery group

SOUEAST belongs to the Chery group, China's leading car exporter for 23 consecutive years (CarNewsChina) and a member of the Fortune Global 500 ranking. In several markets, it shares its structure with JETOUR, the group's other SUV brand: in Mexico, for example, the two brands operate together with their own dealer network (Expansión).

Which 7-passenger SUV to buy? Three questions before choosing

Before choosing a seven-seater SUV, it is advisable to check three things: the actual space in the third row, the trunk space with all seats occupied, and the warranty and service.

1. Is the third row for real use or emergencies? Check the legroom with adults seated.
2. How much trunk space is left with all seven seats occupied? This is the difference between going on a trip or not.
3. What does the warranty cover and where is the service performed? Ask about the years and kilometers of coverage and the brand's workshop network.

SOUEAST at the Panama Motor Show 2026

The SOUEAST range is on display at the Panama Motor Show 2026, from October 2 to 4 and October 7 to 11, at the Panama Convention Center in Amador. Friday, October 9, will be Family Day at the stand.

Frequently asked questions

What is SOUEAST?

SOUEAST is an SUV brand from the Chinese group Chery, China's leading car exporter for 23 consecutive years. In Panama, it has been distributed by Petromotors since 2025, and its range includes the S06 (five seats) and the S07 and S09 (seven seats).

Which 7-passenger SUV should I buy in Panama?

It depends on the use of the third row, the trunk space needed with all seats occupied, and the available warranty and service. Among the seven-seater options in Panama are the SOUEAST S07, a three-row family SUV, and the SOUEAST S09, a top-of-the-range model with 4WD traction. SOUEAST sold 404 units in Panama between January and August 2026, 248% more than a year earlier.

How many cars has SOUEAST sold in Panama?

According to ADAP, SOUEAST sold 404 units between January and August 2026, compared to 116 in the same period of 2025, rising from 35th to 21st place in the Panamanian market.

Who distributes SOUEAST in Panama?

Petromotors, the official distributor of JETOUR and SOUEAST in Panama, with locations in Transístmica, Costa Verde, Calle 50, Costa del Este, Vía Porras, and David, as well as service workshops and mobile units.