Netflix has closed a deal with Ibai Llanos to broadcast La Velada del Año worldwide starting in 2027. The agreement, which will also extend to the 2028 and 2029 editions, marks a decisive step in the platform's strategy to incorporate productions born within the digital content creator universe.
The announcement comes just weeks after La Velada del Año celebrated its sixth edition, which once again reached full capacity and surpassed 6 million average viewers. The financial terms of the agreement between Netflix and Ibai Llanos have not been disclosed by either party.
An event that has grown from Twitch to major stadiums
La Velada del Año was born in 2021 as a boxing match between content creators and was held in a concert hall in Barcelona. Since then, the format has evolved into a large-scale spectacle that combines sports, music, and entertainment, with the participation of prominent personalities from the Spanish-language digital scene, both from Spain and Latin America.
The growth of the event is also reflected in the venues that have hosted it. The Metropolitano in Madrid, the Santiago Bernabéu, and La Cartuja in Seville have hosted La Velada del Año in its recent editions, always with sold-out tickets.
From Twitch to increasingly wider distribution
To date, the main broadcast of La Velada del Año took place via Twitch, on Ibai Llanos' channel. The sixth edition, held this year, expanded its reach for the first time by incorporating YouTube and TikTok as additional broadcast platforms.
The arrival on Netflix now represents a qualitative leap in terms of distribution, allowing the event to be seen worldwide through a traditional streaming platform, beyond the usual channels of the content creator ecosystem.
Ibai Llanos’ words on the agreement
Ibai Llanos reflected on this step by recalling the project's beginnings. "In 2021, we set up La Velada in a concert hall in Barcelona without knowing how far it could go. Five years later, millions of people have watched it at the same time, and bringing it to Netflix for the next three years allows us to make it even bigger without losing what makes it special: the community that makes it possible," the content creator stated.
Netflix reinforces its commitment to digital creators
The agreement with La Velada del Año is not an isolated move within Netflix's strategy. The platform recently confirmed that it is filming 'Plex: Última partida', a strategy reality show starring the content creator known as Plex, who has nearly 15 million subscribers on his YouTube channel.
This is in addition to another recent major announcement: Netflix has acquired the broadcasting rights for the 2030 FIFA World Cup for Spain and Andorra, which strengthens its positioning in high-audience content within the Spanish-speaking market.
Internal changes in Netflix’s leadership
These moves are taking place in parallel with an internal restructuring at Netflix, marked by a six percent reduction in its workforce. This adjustment has already resulted in the departure of Bela Bajaria, who headed the company's original production for the last three years.
Bajaria has been replaced by Peter Rice, an executive with a previous track record at companies such as Disney and FOX, at a time when Netflix is redefining part of its global content strategy.
Frequently Asked Questions
When will La Velada del Año start being seen on Netflix?
The agreement between Netflix and Ibai Llanos will come into effect starting in 2027, the year the platform will begin broadcasting the event worldwide.
How long will the agreement between Ibai Llanos and Netflix last?
The commitment signed by both parties has a duration of three years, so La Velada del Año will be broadcast on Netflix in 2027, 2028, and 2029.
Is the financial amount of the agreement known?
No. Neither Netflix nor Ibai Llanos' team has revealed the financial figure agreed upon for the distribution of the event on the platform.
Where could La Velada del Año be watched until now?
The event was broadcast mainly through Twitch, on Ibai Llanos' channel. In its sixth edition, held in 2026, it expanded its distribution to YouTube and TikTok as well.
What was the audience for the last edition of La Velada del Año?
The sixth edition of the event recorded more than 6 million average viewers, in addition to having full capacity at the venue where it was held in person.
Is this the only Netflix agreement with Spanish-language content creators?
No. Netflix is also producing 'Plex: Última partida', a reality show starring the content creator Plex, who has nearly 15 million subscribers on YouTube.
