The Korean Business Research Institute has released its monthly brand reputation ranking for October, this time focusing on movie actors. Koo Kyo Hwan took the top spot after recording a notable growth in his reputation index.
The list is compiled based on an analysis of consumer participation, media coverage, interaction, and community awareness indices for 100 popular movie stars, using data collected between September 15 and October 15.
Koo Kyo Hwan leads the October top 5
Koo Kyo Hwan led this month's ranking after experiencing a 97.48 percent increase in his brand reputation index since September, bringing his total score to 3,537,917.
Go Youn Jung came in a close second with a brand reputation index of 3,485,880, representing a 29.70 percent increase from the previous month.
Ji Chang Wook climbed to third place after recording a 105.0 percent increase in his brand reputation index, reaching a score of 3,425,926 in October.
Byun Yo Han rose to fourth place with a brand reputation index of 3,409,819, representing a 52.04 percent increase from last month.
Finally, Lee Jun Hyuk rounded out the top five with a brand reputation index of 3,150,772, after recording a 47.99 percent increase since September.
The complete top 30 for October
Below is the complete list of the 30 movie actors with the best brand reputation this month:
- Koo Kyo Hwan
- Go Youn Jung
- Ji Chang Wook
- Byun Yo Han
- Lee Jun Hyuk
- Lee Seo Jin
- Kim Young Kwang
- Shin Min Ah
- Kim Hye Soo
- Son Ye Jin
- Jung Hae In
- Park Ji Hoon
- Choi Min Sik
- Jun Ji Hyun
- Lee Byung Hun
- Kim Hye Yoon
- Hyun Bin
- Lee Kwang Soo
- Cho Yeo Jeong
- Kong Hyo Jin
- Chae Soo Bin
- Gong Yoo
- Jeon Do Yeon
- Lee Jong Suk
- Jang Dong Yoon
- Mun Ka Young
- Lee Dong Wook
- Park Bo Young
- Ha Jung Woo
- Kim Min Ho
Recent projects of the top 5 actors
Koo Kyo Hwan and Ji Chang Wook recently appeared together in the production Colony. Additionally, Koo Kyo Hwan stars in Once We Were Us, while Lee Jun Hyuk is part of the cast of The Ordinary Jackpot, his most recent project.
Frequently asked questions about the October movie actor brand reputation ranking
Who tops the October movie actor brand reputation ranking?
Koo Kyo Hwan holds the top spot this month, following a 97.48 percent increase in his brand reputation index since September, reaching a score of 3,537,917.
Which actors round out the top 5 for October?
The top five consists of Koo Kyo Hwan, Go Youn Jung, Ji Chang Wook, Byun Yo Han, and Lee Jun Hyuk, all of whom saw significant increases in their brand reputation indices compared to September.
How is this ranking compiled?
The Korean Business Research Institute calculates the ranking by analyzing consumer participation, media coverage, interaction, and community awareness indices for 100 popular movie stars, based on data collected between September 15 and October 15.
What recent projects do the top-ranked actors have?
Koo Kyo Hwan and Ji Chang Wook appeared in Colony, Koo Kyo Hwan also appears in Once We Were Us, and Lee Jun Hyuk is participating in The Ordinary Jackpot.

