The music video for i-dle's song Wife has surpassed 100 million views on YouTube, cementing itself as the group's latest success to reach this figure.
The milestone was recorded in the early hours of October 4, confirming the continued appeal of this track among the South Korean group's fans nearly three years after its release.
Wife becomes i-dle’s twelfth MV to surpass 100 million views
With this achievement, Wife joins a select list of i-dle music videos that have crossed the 100 million view mark on YouTube. The track joins eleven other videos from the group that had already reached this milestone: LATATA, Oh my god, HANN, LION, TOMBOY, HWAA, Nxde, Queencard, Super Lady, Allergy, and the Queencard (Performance Ver.).
This figure confirms i-dle's consistency in producing audiovisual content with wide reach, adding another title to their already extensive catalog of viral hits.
Wife was released in January 2024 as a pre-release track
i-dle originally premiered the music video for Wife on January 22, 2024, at midnight KST, as part of their pre-release strategy. From its release until reaching 100 million views, it took just over two years, eight months, and twelve days.
The relatively long time it took for the video to reach this number, compared to other releases by the group, does not diminish the achievement, which reflects the sustained interest of the fan base in i-dle's discography even years after its initial release.
Frequently asked questions about i-dle’s Wife MV
How many views does i-dle’s Wife music video have?
The music video for Wife surpassed 100 million views on YouTube in the early hours of October 4, 2026.
When was the Wife music video released?
i-dle released the music video for Wife on January 22, 2024, at midnight KST, as part of their pre-release music strategy.
How many i-dle videos have surpassed 100 million views?
Wife is the twelfth official music video by i-dle to surpass 100 million views, joining LATATA, Oh my god, HANN, LION, TOMBOY, HWAA, Nxde, Queencard, Super Lady, Allergy, and Queencard (Performance Ver.).
How long did it take for Wife to reach 100 million views?
The music video for Wife took just over two years, eight months, and twelve days to surpass 100 million views on YouTube since its premiere.
