3Cat has unveiled a new expansion strategy on YouTube that includes the creation of nearly twenty thematic channels. With this move, the Catalan public corporation aims to connect with diverse audiences and strengthen the presence of the Catalan language on one of the world's most widely used video platforms.
The announcement is significant at a time when European public media are seeking to adapt their offerings to digital consumption habits, where platforms like YouTube account for a large portion of audiovisual content viewing, especially among younger audiences.
A progressive rollout until 2027
As explained by 3Cat, the new channel offering will be implemented in stages until June 2027. The corporation has described this operation as one of the most ambitious deployments carried out by a European public media outlet on YouTube.
The new channels will cover a wide range of areas: news, sports, fiction, entertainment, comedy, and content aimed at children and youth, among others.
First channels of the new phase
Among the spaces included in this first phase is 3CatInfo, a channel dedicated exclusively to news. 3Cat Esports will also be launched, geared toward sports content for younger audiences.
Rounding out this first batch are the thematic channels 3Cat Humor and 3Cat Ficció, as well as EVA extra, a new channel linked to the EVA brand.
More channels on the way: documentaries, archives, and weather
3Cat has announced that in later stages, thematic channels dedicated to interviews, documentaries, and landscapes will be added. There are also plans to create a space focused on weather, another dedicated to materials from the 3Cat historical archive, and an ultra HD channel with exclusive content.
With the addition of all these spaces, the Catalan corporation expects to reach a total of 18 thematic channels on YouTube.
The goal: visibility and public service
The president of 3Cat, Rosa Romà, has highlighted that the rigor, credibility, and public service function of the corporation must also translate into greater visibility and ease of access for audiences.
Romà pointed out the need for broad collaboration between digital platforms, media outlets, and regulatory bodies to ensure that public media content has a prominent presence in digital environments.
Twenty years of presence on YouTube
The Corporació Catalana de Mitjans Audiovisuals (CCMA) explained that this new offering will complement the 3Cat platform and expand the ways in which the public can discover and consume its content.
The project is part of a broader digital transformation process at 3Cat and continues two decades of the corporation's presence on YouTube, one of the global benchmarks for audiovisual consumption.
Frequently asked questions
How many thematic channels will 3Cat have on YouTube?
3Cat expects to reach a total of 18 thematic channels on YouTube once the rollout is complete.
When will the new channel rollout be complete?
The implementation will be carried out progressively until June 2027.
Which channels are part of the first stage?
The first phase includes 3CatInfo, focused on news; 3Cat Esports, aimed at young audiences; 3Cat Humor; 3Cat Ficció; and EVA extra.
What topics will be added later?
In later phases, channels for interviews, documentaries, landscapes, weather, 3Cat archive content, and an ultra HD channel with exclusive content will be added.
Why is 3Cat strengthening its presence on YouTube?
The corporation seeks to connect with diverse audiences, build digital communities, and strengthen the presence of the Catalan language in spaces where audiovisual content is consumed en masse.
What has the president of 3Cat said about this project?
Rosa Romà noted that rigor and public service must be accompanied by greater visibility, and she called for collaboration between platforms, media, and regulators to achieve this.
